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ClientAcer
TypeProduct IdentityYear
2023
Project
ebiiRoleProduct Strategy, UX/UI Design
Acer introduced ebii, its latest e-mobility solution, to reinforce its position as a lifestyle brand that appeals to a youthful, mindful audience.
We developed a product identity that embodies mindfulness and well-being through the use of soft colors and playful, youthful copy. The ebii website is structured as a single-page site, efficiently breaking down the key benefits and features of the e-bike with a clean, minimalist layout.
The ebii e-bike was recognized as one of Time's 2023 Best Inventions, underscoring Acer's position as a leading lifestyle brand.
ClientAcer
AgencyRed Peak
Product StrategyNathan Liao, Eyu Ren, Lucas Willery
UX StrategyLucas WilleryUI DesignLucas Willery