Year
2023
Acer approached Red Peak to develop a solution that would help the company's sustainability vision trickle down to its employees.
Red Peak spearheaded the Earth Mission App initiative, a dynamic platform designed to foster sustainable habits among employees. Conceived initially as a month-long challenge, the app employs habit-forming principles to encourage daily sustainable actions. Users engage in 21-day challenges, contributing to company-wide sustainability goals. Red Peak was also tasked with creating an engagement campaign, including email marketing, on-site activities, and promotions to ensure company-wide engagement.
Following the success of the initial launch, Acer decided to make Earth Mission a permanent digital solution. The second iteration of the app focused on refining user experience and adding new features based on feedback. This included simplifying user journeys and integrating interface elements inspired by widely used apps like Wallet, Calendar, and Reminders. Additional gamification features were introduced, such as an updated point system for customizing avatars, participating in raffles, and climbing leaderboards. The app also added a social dimension, enabling users to challenge friends and track community progress.
The Earth Mission App initiative saw more than 7,500 participants build greener habits and save 1,000+ tons of CO2. Google Play named Earth Mission 2023's best app and social contribution and won a Red Dot for digital solutions.
- Credits
- 2023