Year
2024
Cultural exchange significantly shapes societies yet often remains unbalanced. Eastern cultures traditionally experience less penetration in Western societies than their Western counterparts.
Binome is designed as a hybrid physical and digital curative platform. It aims to extend the reach of Eastern artists into Western markets, offering a dedicated venue for showcasing and promoting their art and products to an exclusive audience. Beyond serving as a gallery and sales platform, Binome organizes cultural events such as exhibitions, concerts, and screenings. Its unique approach positions Binome as an event organizer and PR agency dedicated to establishing Eastern artists in Western regions.
Binome comes from the French "a team of two" and alludes to a mathematical equation with two unknowns. The platform's identity is crafted to mirror its mission of connecting two ends. This identity fuses digital and print visual languages, handwritten and typed elements, reflecting the amalgamation of Eastern and Western aesthetics. The playful approach to layouts challenges users to readjust their focus and automatisms while navigating various mediums. Binome's logotype features two variants: a typeface logo and a handwritten logo centered around the letter' B.' The handwritten logo, designed to be recognizable and easily replicable, is a simple stick stacked with two triangles.
- Credits